Re-thinking the Company

This post has moved!
Please visit http://tribaling.com/the-company-redefined-by-tribal-marketing/

This movie discusses the role of the company in the new world of tribalism, where people value things (brand, product, service, experience) for their ability to link them to others. Traditional marketing places an emphasis on company/consumer relationships (a top-down approach). We suggest that companies switch focus to support consumer/consumer relationships (a down-up approach).

References
Maffesoli, M. (1988) The Time of the Tribes
Cova, B and Cova V. (2001). Tribal aspects of postmodern consumption research, Journal of Consumer Behavior

---

Share

Subscribe to our YouTube Channel: http://www.youtube.com/user/TribalingVideo

Embed this movie in your Blog:

---

Discuss

How well has your company adapted to the new world of tribalism?