Content worth sharing
Google has recently been conjuring a storm amongst web masters and SEO specialists by majorly updating their search algorithm. Their latest update, labeled Penguin, has affected the page rank (PR) of many sites. Some sites have hit the jackpot and climbed the ladder, while others have plummeted in the search results. Google is doing it’s best to improve the end user experience, by promoting sites which have socially shared quality content. It’s part of an everlasting chess match against spammers, and site owners that try to exploit Google:s algorithms with black hat techniques.
The latest penguin update focuses links. Up to now, it has been fruitful to gain inbound links to a site by employing techniques such as mass blog commenting or directory submissions. This has now changed as Google takes the context of a link into consideration. Instead of mindless link spamming Google aims to promote quality content, which in turn leads to social sharing.
It is now more important than ever, for page rank, to understand your target group/s to produce original sharable content. Once your content is shared it will receive inbound links embedded in the type of rich diverse contexts which Google relishes. The first step in this endeavor is to gain an understanding about who and why they would want to share your content.
Checklist for making your content appealable:
1. Is it appealing?
2. Is it relevant?
3. Is it different?
4. Is it targeted?
Keep in mind to not only focus on the functional benefits of your product or service, but also it’s emotional, social and identification values. (This is a topic for another blog post.)
I have invited SEO mastermind specialist Jesper Åström as a guest blogger. He will expand upon this checklist and share his best kept secrets. Stay tuned, it will be worth it!